Fitness tracker Platinum Fitness is going head to head with Fitbit and the smartwatch company Apple in the latest Apple Watch ad campaign.
The ad shows a pair of Fitbit Charge HR fitness trackers being run in tandem by a couple of runners.
The pair of fitness trackies are in different parts of the house, and one is in a kitchen, while the other is at home in the garden.
The runner is wearing the Fitbit as they run along, while a young boy is wearing an Apple Watch.
The ad also shows a woman’s wristwatch being used to monitor her husband’s fitness.
While the ad is a bit silly, it’s a good way to get some of the Apple Watch’s appeal for athletes and fitness enthusiasts.
While Fitbit has a pretty good track record when it comes to tracking activity, the company has struggled with some of its more recent products, like the Charge HR.
The company has also been hit with lawsuits from fitness brands who want to use Fitbit data in their fitness apps.
Apple is trying to turn around the fitness tracker market by selling more wearable devices.